This image viewer and media player uses a description system to allow users to find desired content in only a few clicks. Media Purveyor's technology places descriptions inside the files themselves so that friends, family, and colleagues may share media information. Edit digital photos with 30 versatile effects without losing the original image and share those edits/revisions with friends. Safe folders protect sensitive material from prying or sensitive eyes. Includes rich set of editing, publishing, and media management functionality. Metadata support includes keywords, custom description schemes, description templates, image metrics, file information, Dublin core, IPTC, EXIF, JPEG comment, PNG key and values, and ID3. One click keyword description, search and image effect batch processing supported.