osCommerce RSS Aggregator is a tool that allows you to import RSS news feeds from various sources and place them on your osCommerce shopping cart. It's a great way to improve your SEO results and get your store to be indexed more frequently. In order to attract search engines and site visitors, store owners heavily rely on providing new products and fresh content. If the store content is rich, interested customers will come. If the store content is updated regularly, customers will return to see whats new. When you analyze website's traffic it is easy to see that minimal investment in content syndication can give great return on investment(ROI) - increasing an overall website's value. Sites and stores that contain large number of pages related to a specific topic GREATLY INCREASE the likelihood of being 'found' when a variety of search phrases are used for that topic.