The ebook is the most complete guide to pay-per-click advertising. Learn how to create efficient campaigns, decrease your marketing costs and increase your sales and revenue. The book teach you: * How to plan and execute a PPC campaign * How to optimize your campaign for maxim Return On Investment * How to start an Adwords and Overture Campaign * How to track your sales and the success of your campaign * How to write effective advertisments for your campaign * What are the secrets of Adwords and Overture * How to understand exactly the response of your campaign and predict your results. * How to save money on each of your campaigns and decrease your marketing costs while increasing your revenue. The 90 pages of the book are packed with dense advice, suggestions and explanations that will help you succeed in all your PPC marketing campaigns . The book is ideal for: i) The professional marketer that wishes to get into the advanced concepts of PPC advertsising and standardize the methodology he / she is using. ii) The amateur marketer / web business owner that has to learn all the concepts of pay per click advertsising in order to promote his web business efficiently and succesfully.