Each time you release a new advert, your affiliates have to spend time and effort looking up their affiliate link or ID and modifying the advert by hand. If you could automate this process for them, you would not only save them time and effort, but also reduce the chance of them making expensive mistakes. In the competitive world of Internet marketing, helping your affiliates in this way can make all the difference, resulting in more affiliates actively promoting your products. Until now automatically customizing adverts could only be done using special scripts installed on your web site, involving lots of expensive custom programming work.