It really does not come any easier than this. Installling the software is a breeze. Unzip the package, Instalshield will do the rest. The only possible shortcoming with the program is that it could be overused. If it is Goole will punish you, so judicious use on each and every of your sites you want to rank os the best suggestion. The set and forget facilities operate so once you select the relevant key word it will process the word by and publish the results. Optimally one should use the software no more than once daily, but it is hardly a strain. The beauty of the software is that YOU have control of the process. No more buying backlinks. You could even outsource the use of the product if you waanted. Universal Backlink Builder is not a new idea, but is has been refined so that it works with no fuss at all. There is a video that demonstrates the product, even old me had no trouble with it. I have personally put it through its paces, stopping, crashing the laptop to see if I could find any glitches, buttheree are none. I recommend the product thoroughly. Money Back Guarantee applies.