LEAD is a business to business CRM system (Customer Relationship Management) that is powerful and easy to use. LEAD interfaces with Microsoft Office to allow you to manage your Word documents, to create sales campaigns using Word, produce your TO DO Lists and manage your sales leads using our Opportunity Management module. As well, LEAD keeps your address lists, and creates opt in email marketing campaigns – you will be amazed to find such a powerful system listed on a shareware site.